8. Reinforce Changed Behaviors

• The new will never become the normal without an ongoing effort to integrate change into the everyday routine. Effective leadership can control this, and it matters more than money. Reinforcement also needs to be ongoing. Tell staff they are making a difference to keep it emotional. Tell everyone how much you are seeing the new behaviors to give the impression that almost everyone is following the practice. Private praise is safe. Be careful when praising individuals in public as it can generate resentment among others. Applaud small changes in the right direction. Applaud failed attempts to encourage risk taking. Look for the good in everyone, even it you have to squint.

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