Purposeful Bets

• Click moments are useless without follow through and this requires risk. Frans calls the risks you take to put click moments to work purposeful bets. You might think that the more money and time you have increases your chances of success, but this doesn’t seem to be the case. He uses the case of ground breaking papers written by scientists as an example. The best chance to publish such a paper is to publish a lot. The more purposeful bets you make, the better chance for one of them to be a hit. Apple put lots of time and money into the failed Newton portable computer. Palm spent a lot less and hit with its Palm Pilot after their first effort failed.

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