Uncharted: Big Data as a Lens on Human Culture by Erez Aiden & Jean-Baptiste Michel (© 2013, Riverside Books: NY, NY) explains how they use Google’s repository of 30 million digitized books to investigate human culture. Their analytical tool lets them see how words and phrases have come and gone over the years and what these trends can tell us about ourselves. As more data becomes available they see many positive and negative possibilities. This is one book you don’t want to miss. Click at the bottom of any page to get a copy of this important book.

Erez Aiden and Jean-Baptiste Michel

• Erez has a PhD from Harvard and MIT. After stints at Harvard and Google he joined the faculty of Baylor and Rice were he directs the Center for Genome Architecture. In 2009 he was named as one of the world’s top innovators under 35 and has received the Presidential Early Career Award for Scientists and Engineers.
• Jean-Baptiste is a French and Mauritian entrepreneur and scientist and the founder of Quantified Labs. He is an associate scientist at Harvard and a former visiting faculty member at Google. He has a PhD from Harvard, is a TED Fellow, and one of Forbe’s “30 Under 30” winners.

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