Now You See It by Cathy Davidson


  • To be human is to be distractible. We are always interrupting ourselves because the 100 billion neurons in our brains are never off. Eighty percent of our neural energy is taken up by the mind talking to itself. This may be good for the brain and result in the generation of ideas. The brain, therefore, is always playfully diverting itself and there is no such thing as mono-tasking. Our continuous partial attention is a useful tool for navigating a complex world and comes in handy as we surf the Internet.
  • The changes of the digital age are not going to go away, and they are not going to slow down. It’s time to reconsider the traditional standards and expectations of the industrial age and to think about better ways to structure and measure our interactive digital lives. We need to maximize opportunities for collaboration and rethink our approach to work and how we measure progress. We can then see the things we’ve been missing.
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