Dr. Doug’s Final Thoughts

• Not too long ago there was a crisis at a local high school. I was able to follow it via Twitter and Facebook posts made by students at the scene that were mostly negative. As a result, I knew more that the local news media. Nothing came from the leadership. Later, I found YouTube videos made by students that were also negative in nature. The big lesson is, if you don’t control your social media footprint, someone else will. Kitty and Peg point out that the social media tools available today will evolve as time goes by, but the main concepts regarding communication and collaboration will endure. If you haven’t done so, click the icon below to get this book for each member of your social media team.

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