Why Social Media Matters: Book Summary

It Takes a Team

  • You may not think you have time for it, but you can’t avoid it. Start by taking the survey in chapter 4 to see where you are at. Then put a team together composed of staff who are familiar with social media and include parent leaders. Your web site is home base for your efforts. You can use Google Analytics to track traffic and send updates to your Facebook page. Have your team take a careful look at your web site to determine what may need to be improved and try to update something daily. Take a look at sites from other schools to look for good ideas you can use.
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