The Globe is Our Campus

• This chapter starts with a story about how students in the UK collaborated with students in South Africa to start a successful chicken business. To be able to take advantage of the global market, entrepreneurs must understand local needs. In the globalized world, potential entrepreneurs can also have access to investors globally. Students can easily explore their local environment and get ideas for projects while drawing on resources from just about anywhere. Students can also use social media to test their ideas and gather ideas that they can refine to meet local needs. Yong ends the chapter with a discussion of learning a second language. He recognizes that schools don’t do a very job and the need for immersion. English is the easy choice for people who speak something else. For English speakers he suggests Chinese, Arabic, Russian, Japanese, and Swahili. I would also add Spanish.

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