Part II – The Unstoppable 21-Day Challenge: Going to WAR with the Resistance and Becoming Unstoppable

• 12. W stands for WHACK, which stands for (W) What Do You Want? (H) How Will You Make It Happen? (A) Absolute Accountability (C) Conditions and Structures and (K) Kick Start. In essence, this is the planning stage. Chapters 13-17 provide detail for each letter.
• A stands for Act – The is the part where you get it done. Chapter 18 deals with this.
• R stand for Relax, Celebrate, and Renew. This is where you enjoy the fruits of your labor. It should include things you plan prior to the work. See chapter 19 for more.

Stage 1 – WHACK

• 13. The W stands for what, why, when, and were. What is the end result you want? Why is it important to you? When do you want to get it done? Where and what time of day will you do it? Be sure to write down your answers. Write down all of the things that are stressing you and pick just one to focus on. It can be part of a bigger thing like a chapter in a book. Give yourself a reasonable deadline to create more focus. Try to come up with an image of your final result and post it where you will see it often.
• 14. The H is for how. You need a clear vision of your destination AND a solid plan. Plans are subject to change as you need to be open to new ideas. Be sure to write down the steps in your plan. With your plan in place step back and review it. Ask how you could change it to make it better or do it faster. Consider who you might ask for help as you are probably not good at everything needed. As you work take breaks, move around, and keep something handy to record ideas as they pop up. Consider finding one or more mentors to help.
• 15. A is for Absolute Accountability. You need to take complete responsibility for your actions. You also need to be accountable to someone else. This will offer support and help remove excuses. Keep them informed as you progress. (Doug: I knew if I told other people that I wanted to write a book I would do it.) You can even post it on social media. The fact is that you are already accountable for 100% of the consequences of your actions be they good or bad. Knowing this can help you avoid procrastination even if negative consequences aren’t immediate. You should write down your deadline for finishing and what you will do each day to get there. Also, write down the consequences of not achieving your goal. You can even build in a punishment like giving someone else $100.
• 16. C is the Conditions and Structures. These are the objects and rituals you need to make things easier. This is like rounding up the ingredients and tools you will need to make a recipe. Make sure to have the best technology tools available and the best location to work. Be sure to leave what you need close by. Michael gives several examples.
• 17. K is Kick-Start. Start by deciding which action steps will give you the greatest results. Then see if you can get rid of any of the insignificant steps. Make sure you know week by week the actions you need to take to reach your goal.

Stage 2 – ACT

• 18. Act – It is key to focus on what’s important to avoid wasting time dealing with less important things. In addition to putting a to-do list together, you need to keep it with you all the time. You need to recognize your common distractions so you can avoid them. For many of us, it can be constantly checking our cellphone or our email. Anything other than real emergencies can wait until later in the day when you are likely to be less sharp. Michael likes to establish a timeline for how long he will work before taking a break. While I have a general idea of what I will do when I keep on going if I feel like I’m still productive. You need to recognize any bad habits you may have and work to change them one at a time.

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