Why Social Media Matters: School Communication in the Digital Age by Kitty Porterfield and Meg Carnes (© 2012, Solution Tree Press: Bloomington, IN) offers educators an explanation of why social media is an important powerful tool for communication along with real-world examples of how to use it. They use current research to help you get the most out of your school’s social media efforts and to avoid common pitfalls. As you read my summary, take time to click the book icon at the bottom of any page to purchase at least one copy for each school.

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