Twitter 101

• Twitter is a great professional development tool and should be used by leaders for just that. It is a great way to meet educators with common interests around the world. The 140 character limit forces brevity. Be sure to include links to useful sites and use a URL shortener. (Doug: I use Tweetdeck, a free app that can automatically shorten URLs.) Hashtags let you effectively communicate with people who have like interests. (Doug: My favorite is #edchat.) A tweet you send goes to all of your followers and can be seen by anyone who knows your twitter name. If you put a hashtag in a tweet, anyone following that hashtag may see it. Twitter followers outside your district can help get your story out to the world. This chapter includes examples of bad tweets and better tweets, Twitter dos and don’ts, and Twitter names of educators you should follow. (Doug: Please follow me @DrDougGreen.)

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