The Realities of Social Media

• Social Media is a new way to help build relationships. As a leader it’s all about relationships. Make sure that the communications are about your customers, not yourself. If you don’t control your school’s social media story, it will be constructed by what other people post online. Your reputation and that of your school is on the line here. Don’t leave it to chance.
• Schools that actively blog, post to Facebook, Twitter, and YouTube have seen positive feedback. Friends on Facebook and Twitter are likely to come to your defense if someone posts negative material. You can start small and build as you grow your social media presence. You can stay ahead of the curve and appear transparent. People can’t suspect the worst if you put the whole story out for all to read. You can quickly respond to rumors and not be reliant on the local press. If it takes a village, you want the village to be on the same page. It’s new, it’s cool, and it’s here to stay.

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