The Audience Angle

• When you are listening, you are the audience for the speaker. When you respond, the other person is now your audience. This means that listening is half of the communications process. As good writers take the needs of their intended audience into consideration, you need to do the same as you listen and respond. Communications often involves advice. If someone asks directly for advice, do what you can to directly respond. Giving advice that isn’t sought out, is a dicey proposition. Some times when people are describing their problems, they just want to be heard and aren’t really looking for advice. It is also common for people to find solutions to their problems as they explain them to others.

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