
The Diffusion of Innovation (5th ed) by Everett M. Rogers is THE book for anyone who wants to understand this phenomena. This is the 2003 version, but it is still very current. I used this book a lot when I was doing my dissertation and revisit the concepts via this summary from time to time. This is my longest book summary so it may take more than one sitting to finish it. I think it will be work your time.
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Resources from the people I follow on Twitter, professional emails, and my own surfing


