Introduction

• When faced with a steep hill, even skilled skiers zig zag their way down. Rich starts with this metaphor. He also finds that his greatest accomplishments did not result from charging directly at his target. Diversions and detours may be frustrating, but they serve to create a more stable foundation. Zig zags are changes you make as you approach your goal. Rich made this discovery as he was developing a successful company from scratch. He feels it follows the laws of nature like rivers that adapt to obstacles as they zig zag their way to the ocean. Life and business are complex and messy, and there will always be obstacles you need to zig zag around. This principal requires discipline, hard work, tenacity, and focus.

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