Zig Zag Principle – A Revolution in Goal Setting

Zig #3 – Adding Scale

  • The next step it to get whatever you are doing or making out to the masses. Rule #1 is to assess the environment to make sure it is right for what you want to do. You wouldn’t want to start an airline on Sept. 12, 2001 or buy a row of condos at the top of the real estate bubble. (Dr. Doug: Now might be a good time to get into the online learning business.) Rule #2 is to look for a business where you make money every time there is a transaction. Top example here is the credit card business.
  • Rule #3 is to be able to deal directly with the people involved in the transactions. This way you can manage the relationships. Rule #4 – Rich has a preference for digital assets that you make once and then make as many copies as you need with little effort. Rich uses a decision matrix whenever possible to help him make a decision. The example he uses involves a decision regarding which home to purchase.
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