A Big Audacious Goal is a Beacon in the Fog

• Rich defines entrepreneurship as having the courage to wander in the fog. Since you will not see the entire path to your goal, you need to walk to the edge of the light and take a few steps into the darkness in order for new light to appear. Each year Rich and his family write their goals that need to be measurable and realistic. You need to focus on the border between your areas of concern and your areas of influence. Most people spend too much time on the areas of concern.
• Catalyzing statements help you focus on your goals. The best example is JFK’s statement that the U.S. would place a man on the moon by the end of the decade. He also sites Steve Jobs who believed that the only way you can do great work is to love what you do. If you haven’t found it yet, keep looking.

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