
Switch: How to Change Things When Change is Hard by Chip and Dan Heath deals this one of the most important topics faced by any leader and everyone else. They believe that the primary obstacle comes from conflict built into our brains. They explore this conflict between our rational brain and our emotional brain that compete for control. This book will help your two minds work together. It draws on decades of research from multiple fields to shed new light on how you can effect transformative change. Discover the pattern they have found and use it to your advantage. Click below to purchase this important book.
Read entire post...
Resources from the people I follow on Twitter, professional emails, and my own surfing
